Web Development NJ

web design

Importance of Website
Design and Development

Your customers are more likely to interact with your business online first. The first impression is the most important, as it sets their expectations for your brand. With smartphone usage increasing (Mobile and tablet internet usage accounts for 51.3% of the worldwide traffic according to StatsCounter,) our New Jersey-based web development team believes it is important to have the mindset of “mobile first,” as it may be the only way your customer interacts with your business.

Getting Started

It isn’t difficult to acknowledge and appreciate the benefits of a great website. Whether it’s for personal or business use, it can be a wonderful asset to possess. However, given the sheer quantity of websites on the market, it’s safe to say that success doesn’t come easy. So, if you don’t have the skills needed to master this fierce digital playground, it’s vital that you acquire the help of a web design agency that does.   

Websites are complex tools that rely on a variety of elements to be considered successful. From appearance to zip files, and everything in between, only a professional touch can achieve the best results. You can pick up inspiration from a whole host of sources, including your favorite sites. But turning that vision into a reality is another task altogether.

Clikz Digital is a passionate web design company committed to turning those digital dreams into a virtual reality. From concept to completion, we provide a wealth of knowledge and skill to ensure you can capitalize on those online opportunities.

The road to digital success never looked smoother. Get your journey started by contacting our friendly and dedicated team today.   

Business Sites

In today’s climate, every modern business needs an online presence. The company website is the greatest marketing tool at any entrepreneur’s disposal. Not least because it gives customers a chance to learn more about the company and its services on a 24/7 basis. Essentially, the site keeps your doors open to the customer at all times.  

A productive website can serve many functions for your business. It helps the brand gain authority, reach new clients, shows personality, and set a good impression before a client has even visited the store. When aided by a strong Google presence, it can increase foot traffic too.  

Information Resource

First and foremost, the internet is a global resource of information. Many websites are dedicated to this task, whether it’s a generic idea like Wikipedia or something more specific to a certain industry or company.  

Informative sites can include brochures or guides. Alternatively, they may be Q&A or FAQ resources used by businesses as a customer care tool. Either way, they can be a vital tool that are used separately to the main website. Millions of people use this type of site on every single day and, in the right circumstances, can be an integral part of your strategy.  

Online Store

Business websites aren’t only a great way to gain the increased visibility needed for offline sales. They can actively generate online revenue through direct sales. Ecommerce is massive business and continues to grow by the year. In fact, many companies now sell their products and services exclusively through those channels.  

Selling via a website allows you to reach a global audience on a 24/7 basis, and also makes it easier for people to share ideas for gifts. When done right, it can be the most cost and time-effective way to bring greater profits and sustainable success.  

Blog / Online News Source

Making money via the internet can be achieved in a variety of ways. Advertising and sponsorships enable site owners to gain huge revenue without the need for selling items to the customers. Many news corporations utilize online facilities to build their audience and profit levels. You could too.  

Blogging is a very popular phenomenon that enables creatives to earn money by providing insight into their lives and passions. This is a new type of publishing, and it can be very lucrative indeed. A great website isn’t the only tool needed for success, but it is the foundation of it all.  

Portfolio Website

One of the many advantages that websites hold over print media is that they allow the user to present various types of media. Whether it’s showing off images, videos, audio, or just plain text, a portfolio website is the best way to express creativity.  

This type of website may help you land new clients as a freelancer, boost job applications, or help you win awards. Whatever the purpose may be, a well-designed portfolio site will spearhead personal success like no other feature. Better still, it offers a great resource for people to find you. In turn, this may unlock new opportunities without any additional effort from yourself.

TYPES OF WEBSITES

The World Wide Web has come a long way over the last 25 years. Frankly, even our experts find that rapid growth to be mind-blowing, not least with regards to the types of websites out there. The internet is no longer just a resource for research or playing games. It is a communication tool that can be used for an array of activities. Frankly, the list of potential reasons behind your need for a website is virtually endless.

Nonetheless, some needs are far more common than others. Here at Clikz Digital, we’ve pretty much seen it all. Still, these are the most frequently requested uses:

Business Sites

In today’s climate, every modern business needs an online presence. The company website is the greatest marketing tool at any entrepreneur’s disposal. Not least because it gives customers a chance to learn more about the company and its services on a 24/7 basis. Essentially, the site keeps your doors open to the customer at all times.

A productive website can serve many functions for your business. It helps the brand gain authority, reach new clients, shows personality, and set a good impression before a client has even visited the store. When aided by a strong Google presence, it can increase foot traffic too.

View Page

Information Resources

First and foremost, the internet is a global resource of information. Many websites are dedicated to this task, whether it’s a generic idea like Wikipedia or something more specific to a certain industry or company.

Informative sites can include brochures or guides. Alternatively, they may be Q&A or FAQ resources used by businesses as a customer care tool. Either way, they can be a vital tool that are used separately to the main website. Millions of people use this type of site on every single day and, in the right circumstances, can be an integral part of your strategy.

View Page

Online Stores

Business websites aren’t only a great way to gain the increased visibility needed for offline sales. They can actively generate online revenue through direct sales. Ecommerce is massive business and continues to grow by the year. In fact, many companies now sell their products and services exclusively through those channels.

Selling via a website allows you to reach a global audience on a 24/7 basis, and also makes it easier for people to share ideas for gifts. When done right, it can be the most cost and time-effective way to bring greater profits and sustainable success.

View Page

Portfolio Websites

One of the many advantages that websites hold over print media is that they allow the user to present various types of media. Whether it’s showing off images, videos, audio, or just plain text, a portfolio website is the best way to express creativity.

This type of website may help you land new clients as a freelancer, boost job applications, or help you win awards. Whatever the purpose may be, a well-designed portfolio site will spearhead personal success like no other feature. Better still, it offers a great resource for people to find you. In turn, this may unlock new opportunities without any additional effort from yourself.

View Page

Blogs/Online Resources

Making money via the internet can be achieved in a variety of different ways. Advertising and sponsorships enable site owners to gain huge revenue without the need for selling items to the customers. Many news corporations utilize online facilities to build their audience and profit levels. You could too.

Blogging is a very popular phenomenon that enables creatives to earn money by providing insight into their lives and passions. This is a new type of publishing, and it can be very lucrative indeed. A great website isn’t the only tool needed for success, but it is the foundation of it all.

View Page

View Our Portfolio

Clikz Digital strives to create visually appealing websites that feature user-friendly design and clear navigation. While developing a project we are responsible for designing, coding and modifying websites, from layout to function and according to a client's specifications.

Every decision made during the creative process is carefully and precisely considered. After all, even the smallest detail makes all the difference on a dynamic modern page. The Clikz Digital team will work with you to create memorable and versatile webpage you love. Our Web Design Portfolio is a chance for us to show you real-life products that we have built.

View Page

Interested in a website-type that is not listed here?
Please feel free to contact us.

Website Design

Web design involves several aspects. The first question that any site owner should ask however is simple: does it look the part?

The best sites are built to grab the visitor’s attention with immediate impact. If it fails to do this, there’s a very strong chance that the user will take their custom elsewhere, never to return. Quite frankly, first impressions count for everything. As a premium web design NJ service, Clikz Design can help you achieve that goal in style.

Individual qualities are important. This is why branding facilities including logos and images should tell your site’s unique story. Still, most internet users are accustomed to certain ideas on layouts and general appearances. Striking a balance should be one of the top items on, the agenda, and that includes considering the navigational properties of the page.

Every decision made during the creative process should be carefully considered. After all, even the smallest aspect could make all the difference. Color schemes should consider the emotional connotations as well as how easy it is to read. Aside from looking good as a standalone item, the site should fit in with other resources linked to the company or personal matters.   

Perhaps the toughest challenge is to ensure the site looks equally fantastic on multiple screens. Online data can be accessed via a range of devices. Therefore, any web design strategy should include responsive design for these reasons:

  • Supports Multiple Devices – According to recent government numbers, 56% of American adults own a smartphone and 34% own a tablet. Responsive design ensures users can access content at home or on the go.
  • Improves Usability – Through the use of media queries, the width of the browser is determined and the appropriate content is served. This fluid response to various devices makes it easier to navigate and find information.
  • Increases Performance – Mobile users are always looking for information quickly and easily. Responsive design optimizes site code such as HTML, which improves loading times and site speed, keeping users on site longer.
  • Improves Google Ranking - Because over half of all website traffic is through mobile devices, Google will actually lower your ranking if the site is not     mobile-friendly.         

Dynamic designs should also utilize several media types to maintain a fresh and exciting vibe. Above all else, it should be easy for users to access the desired information without any snags or issues.

MAINTENANCE, HOSTING & SPEED

A great looking website counts for very little if the user experience isn’t of the highest possible standard. Clients, customers, employers, and readers will all judge your site (and you) on various elements. Therefore, the importance of easy maintenance cannot be emphasized enough.

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74% of online consumers get frustrated when
irrelevant content appears on websites
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52% of online shoppers state that quick page loading is important to their site loyalty
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71% of companies targeted by Ransomware attacks
have been infected
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The demands of a modern website have evolved massively in recent years. Nowadays, it’s fairly uncommon to see successfully static websites. Visitors need to see new, relevant content; without it, the site and company/person can seem a little outdated. You don’t want to call out an expert every time that your domain needs an update, however, which is why a good CMS system is vital. This facility makes it possible to keep the website looking great for years to come, even for a novice.

User experiences aren’t only determined by the on-page elements, though. Modern internet users are very impatient, and everyone can relate to the experience of leaving a website due to poor load times. An even worse situation is when the site is offline, making it inaccessible to the user. Clikz Digital understands the importance of finding a web host that promises maximum uptime. It also needs the ability to perform fast, even when your domain gains heavy traffic.

In addition to high speeds and minimum downtime, your site needs to be supported by suitable security at the backend level. Sadly, one breach of data protection could sabotage the relationship with a user forever. Furthermore, that negativity is likely to spread, preventing the development of future links too.

Website Development Tips & Hacks

Creating a responsive website that captures and retains the user’s imagination isn’t easy. To unlock the very best results, then, it’s imperative that you do something a little out of the ordinary. Strangely, the best thing you can do is start the process by turning the computer off.

Web designs require planning and preparation. This is why you should get ideas and visions on paper before even thinking about the process. After all, it’s easier to rectify an issue at this time rather than upon completion of the site building process. This will encourage you to pay attention to every aspect, such as where to place social media icons – trust us, in the header is a mistake.

Another top trick is to build your website in grayscale before adding color at the end. The site needs to be kind on the user’s eyes. Opting for the black and white approach enables you to add subtle coloring where it is needed without going over the top. Finding that balance is vital, which is why this needs to be a building process. Perhaps the most common error by inexperienced designers is that they build from top to bottom. Putting too much on the page is never a good idea, and working up from the footer is key. It forces you to prioritize content and elements. This means your site will be concise and get straight to the point of answering a visitor’s questions. Blank space will also become less of an issue.

It’s equally imperative to think about the ongoing appeal. This is why the aforementioned Google ranking is vital. With the right CMS platform, boosting SEO strategies with keywords and other tools is very simple. Another top trick is to play an active role in the online community as it will help the website grow in popularity at a far quicker rate.

A lot of work is involved, but it will be worth it.

Ready to start a project?

Drop us a line
Address: 463 Main Street, 2nd Floor, Little Falls, New Jersey, 07424
Phone: 973-653-5144
© 2017 by Clikz Digital, LLC.

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